Handsfree Touring
Creating the brand
Chinese start-up Handsfree Touring ( 閒遊 ) needed an identity and website for their growing business. They provide Chinese-speaking tours in London and their experience strives to uncover some of the best British food stalls and lesser-known facts about London’s food and culture.
For this client I have created the site, branding, all illustrations and promotional materials. This start-up is ambitious, wants to tap into a new market and wanted a unique and personal feel to the brand. It is about being relaxed, sharing experiences and that not all British food is pie & mash!
The Logo
Primary logo
This is the main logo to be used across the site or in any promotional materials. The English can be dropped.
Secondary logos
These are secondary, to be used only on merchandise or where the full logo is not applicable.
Typography
Titling
Custom, by hand
Heading 1
瀨戶字體 seto font 28px L : 30 T : -20
Body
TK Source Han sans 20px L : 36 T : 0
English
30px L : 36 T : 10
Colours
Text black
#121213
Dark background
#333038
Brand green
#33cc99
Primary action
#0095ce
White
#ffffff
Deliverables
Business Cards
Leaflet
Illustration
The spirit of the market
When you look around Borough Market (the first location Handsfree is setting up), the stall and shop identities contain many hand-drawn elements, common in British heritage brands in both logos and shop-signs, and I’ve used this to influence the brand.
The Site
